The problem with most Direct Mail is that it ends up in the bin as junk. The main reasons for this is all poorly constructed Direct Mail looks the same. So here are some things you can do that won’t cost you much, that will increase your chances of being read.
Ask your printer about using a different stock. Most junk is printed on 150gsm cheap gloss. For a few pennies more you could use a card, or recycled linen. The second something looks different, you will get a chance to be read.
Try posting to individuals. If the cost of production per piece goes from 10c to $1, and you do 1000 instead of 10,000 the cost is the same, but the response rate will be higher.
Send something other than paper. Even just a piece of string with something attached to the end(a key for real estate agents?). Most distribution places will post anything that fits into a letter box, try sending something other than paper.
If you have to send something on paper, use different fonts, colour, even ask to emboss the paper. It may be cheap to print in one colour on a slip of paper, but that will get no one’s attention.
Make the offer a no-brainer. Make it risk free for the reader. “Try us for 30 days free” etc.
If you are doing a special, think of something other than money off. Try giving away a $50 redballoondays voucher instead.
Instead of making your mail a single sheet, look to print a booklet with more information about your industry. You could collaborate and create a booklet of important numbers that households can keep.
Use one big bold picture that shows off the experience people are expecting to feel. Avoid “clip-art” at all costs.
Partner with a few allied businesses who want to advertise on the same piece. Extend the range and reach of the mail. Something that looks more substantial is more likely to avoid people’s “junk detector”.
Double the potency of any direct mail campaign, with a small spend on advertising elsewhere. You could advertise online, or in a local paper while you hit the area with your mail piece.
The bottom line is you don’t have to just do the same as always, the same as anyone else. Talk to your marketing agency and printers and do something different.
When it comes to getting new customers for your business, what steps are you taking to make this happen? Are you still using the same ineffective marketing techniques that have only brought in a little bit of customers for your business? If so, then it’s time to change the way you market your business.
If you already have a customer database, then it’s essential that you market to these people on a monthly basis. Nothing will inspire sales faster than backend marketing. This is where the bulk of your income will come from. So be sure that you’re connecting with your customer list each month so that they can become familiar with you, and grow to like you.
Along with that tip above, in this article, we will take a look at some of the things that you can do to make your business thrive in today’s economic climate, and how you can still have the business breakthrough that you’ve been wanting all of these years. Here’s the first technique that can help you out:
You can use your own customers to give you an endorsement in one of your ads. This is very simple to do. First you need to contact your customers about what it is that you want to do, and how you can use an endorsement from them to help promote your products and services. In return, offer them a free gift of some sort that you know will make them jump on it right away.
Your endorsement can simply be a picture of your customer, stating the good results that they achieved by using your services. You use this endorsement as the cornerstone of an ad, and make sure you leave your name and contact information at the end of the ad so that you can give people a way to contact you about your business and services.
Here’s another way to make your business thrive in today’s economy:
2) Use postcards
Postcards can be purchased from a variety of sellers. But to put your marketing message on one of these postcards is a totally different thing. But in any event, you should know that this is a great way to promote a lot of your products and services.
This form of direct mail can be very effective, and you may even want to use it to generate leads. But if you already have a customer based lined up, you can send them a postcard with an offer that leads to a 1-800 number, or your website.
The best news about postcards is that they’re already opened. There’s no hoping that your prospects will open your letter as with direct mail letters. It’s already opened, so one of your biggest hurdles has already been done for you. So with that being said, it’s important that you lead off with a headline that entices them to read and learn more.
These 2 techniques will help you to have the business success that you dream of. Give them a try today and see if you’re able to make more money in your business by incorporating these two techniques in your business today.
I never thought I’d want to join a network marketing company and I know a lot of people feel that way. Over the years, network marketing companies have gained a rancid reputation. Disreputable companies and people have prostitution the concept to the point where people are afraid of it.
Network marketing has been around for quite awhile. Amway and Shaklee are some of the old-timers. Many other major corporations, including telephone companies, are now joining the ranks, why? Because this form of moving products works – in a big way. A very big way!
Look what happened to me, a single guy working mainly out of home, in jeans and bare feet, who is now making more than most executives and doctors. How can this happen? Many network marketing companies make it easy for you to have a business of your own, starting with little money and little risk. First, choose your product and company carefully. Then, build a network of distributors who distribute your company’s product. Profits come from direct sales and money (or royalties) earned on sales made by your network of downline distributors.
This is very different form traditional marketing of products. When you buy radishes from the grocery, for example, those radishes have been handled by a lot of different people. Beginning with the farmers who raise the product, the radishes then get passed to the wholesalers (the jobbers) and distributors. The wholesalers and distributors then pass them to the retail people, and the retail people rent the space from the space from the building owners to get the radishes to the people. Meanwhile, advertisers are hired to create hoopla which supports sales of the product – which supports all those people it has taken to get the product to you. Often, the inherent integrity of the product is lost in the shuffle, and you, the customer, must rely on word of mouth anyway to determine which is the best product to buy. You usually end up taking a friends opinion over a television commercial! (these commercials, if you haven’t noticed, often hire people who look like your friends anyway.)
A network marketing company relies on you to get it directly to the consumer (your friends, neighbor and children). And soon, instead of the profit being split between all the people conventional marketing requires, it now goes directly to you and your distributors (again, your friends, your neighbors your church, your children, etc.) this method often keeps the product less expensive and of higher quality. (after all, no one would tell their friends to see a bad movie or buy a bad product).
If you want to make money in your business, you have to be an expert. You need to be an expert in knowing about your products and services, and you need to be an expert in marketing your products and services. This is especially true if your sales staff is limited, and there’s not a lot of people working for you.
Now when it comes time to get creative with your marketing approach, you have to think outside of the box. Most business owners don’t know how to market their business in a way that gets them sales on a daily basis. And if this describes you, I think you will find this article very informative.
I want to start off by sharing with you a marketing strategy that you can use to boost your sales and profits, and that will enhance your credibility in the eyes of your targeted audience. Here’s the first tip for improving your sales and profits and making money on a daily basis.
1) Be a feature on the radio
Radio advertising and radio interviews are a great way to promote your business and what you do, all while making you seem like an expert in your business. If you run radio ads, your ad will be heard more than enough times that people will take notice and jot down the information about your business.
If you’re a feature on a radio show in the form of an interview, then your credibility will skyrocket through the roof. Why is this so? Well simply because it seems like a 3rd party endorsement, rather than an attempt to sell more products and services. Plus, people seem to keep their radios tuned into a particular station if they feel that the interview is something that is very informative. Here’s another tip for boosting your sales and profits.
Now this is a strategy that flies in the face of conventional wisdom, but it’s a technique that can get you a lot more sales if it’s in the right area, and if you set it up like a direct response ad. With billboards, people don’t have enough time to focus in on your billboard. So you have to make it large enough for them to read, and also get your message across in the fraction of a second.
If your billboard is merely an image that tries to promote brand advertising, your advertising dollars will go down the drain. Always use direct response marketing in anything that you do. So on your billboard, make sure that you list your phone number and website so people can see.
These 2 techniques are excellent ways to boost your sales and profits in a cinch. It doesn’t take long to implement these strategies. If you make it a point to put them into action, you will find that it will be much easier to have success in your business more than you have possibly had before. I hope you will use these tips to have success in your business today.